Fashion

It's... top class shopping

People become more attractive in Riccione. This happens when a place meets your expectations, including those of indulging your whims and buying something really original. Shopping in Riccione means a trip through a world of innovation and something to show when you get back home. Famous for the quality and originality of their products, the boutiques are real fashion trendsetters.

In Riccione, there are brilliant fashion parades and beauty contests; the most exclusive brands have always been found in Riccione, each with its showcase on the legendary Viale Ceccarini, in the splendour of 1,250 stores open day and night, illuminating a gallery of temptations you can’t afford to miss.